I won’t bore you with the stats, we all know that we are bombarded with advertising everywhere we look. We also know that we are being targeted better and better by advertisers wanting to part us from our money. When I was on Yahoo Mail, I was always targeted by my last name: Truss… So, I got advertising about bridge and bra supports. Google knows I’m an educator and targets me a bit better.

Now advertisers are getting really good! So how good is really good? How well can advertisers influence our purchasing power? Our attitudes? Our thoughts? Check out this clever clip: Derren Brown – Subliminal Advertising to see just how influential ’suggestions’ can be. If you don’t like spoilers then you better watch the video before reading further.

Derren Brown goes to great lengths to visually bombard two professional advertisers with images and suggestions and then gives them an assignment to create advertising for a fictitious product. After they are done, he shows them his advertising that he did in advance, which is remarkably similar to the ones these two ‘professionals’ came up with. Derren Brown completely manipulated their environment to produce an outcome he wanted.

It’s nothing new that we are the targets of advertising. And it’s nothing new that advertisers are getting better at targeting us. But now I’ve learned via The New York Times that:

“…companies like Google, Yahoo and Microsoft let advertisers buy ads in the milliseconds between the time someone enters a site’s Web address and the moment the page appears. The technology, called real-time bidding, allows advertisers to examine site visitors one by one and bid to serve them ads almost instantly.

…A consumer would barely notice the shift, except that ads might seem more relevant to exactly what they are shopping for. It is another way in which marketers are massaging information…

…you can be auctioned off in 12 milliseconds or less…”

Do you see the shift? Advertising has always been about getting us to buy a product… now we are the product. Google, Yahoo, Microsoft, eBay, Facebook and any other company that stores, and thus controls, information about us are selling US!

Our individualized attention is being sold to the highest bidder. We are the product.

What I find concerning about this is that we are engaging more and more with companies selling us as the product. Furthermore, advertising that is directed at us has become more and more personalized and personal. I have to wonder how much of what we will think, and what we will do, in the future will be dictated by who can bid the highest price to sell their influence to us? To product you?

———-

Images: ‘my life’s logos v.2′ by captcreate and ’stencil you are the product’ by zen

Article: ‘Instant Ads Set the Pace on the Web’ by Stephanie Clifford

Related post: What did I do B.G. – Before Google?

I’m at a Canadian School in China. At a staff meeting I shared a thoughtful blog post by a student reporter for the Vancouver 2010 Olympics. It’s a great post by a student that went and visited ‘Tent City’, built to house the city’s homeless during the Olympics: Olympic Games Side Effects on Vancouver. My Grade 9 teacher asked for the Students Live website and a link to this post. (I mentioned the Students Live bloggers here.)

The Students Live website provides a number of different ways to connect and interact with the Olympic reporter student bloggers. However, we live in China which filters a lot of social software websites and so these were the options that my Grade 9 teacher was confronted with:

Facebook: BLOCKED

Twitter: BLOCKED

YouTube: BLOCKED

Blogspot Blogs: BLOCKED

Flickr: (recently) BLOCKED (again)

I had to use my VPN to bypass the Chinese filter in order to cut and paste the blog post, mentioned above, into an email so that my teacher could read it in his class. A potential global ‘conversation’ reduced to a reading, confined to a classroom. Frustrating!

Now here is the thing… I chose to move to a country where a lot of sites get blocked. I can’t imagine what it’s like for teachers in the ‘free world’ that have their own school districts do this to them!

If you are in a school where filters filter learning, here is a little poster for you to hang up in your front entrance:

Yesterday morning I did a keynote presentation for our High School Pro-D day that I called:  ’It’s not about the Technology -(and it’s not a secret)‘. I’ll share this online after I get back from holidays.

The night before the presentation I sat and looked at what I had prepared and hated it. I wrote on Twitter: “I’m just over 10hrs away from presenting & want to totally revamp my presentation. Not a great feeling.” ~ It really wasn’t.

I appreciated the support and advice given to me, especially from Lisa Thumann, Jen Wagner and Shelly Terrell who all offered to take a look at what I’d done. The problem was that I didn’t like my presentation enough to send it to them… then I fell asleep. I woke up at 3am and realized that I was stuck with what I had, I just didn’t have enough time to change my presentation with just over 3hrs before I had to catch a cab to the train (Qing Gui) station.

I had to deal with the slides I already had. My presentation was broken into different sections that each had the item that is (not a secret) in brackets. I took all those titles, wrote them on post-it notes and juggled them around.

I broke up my presentation and, like Lego, reassembled the pieces into something different. I moved from a scattered bunch of ideas into a story. Suddenly I had a presentation I was happy with.

I slept on the train and when I woke up I ended up in a wonderful conversation with a man who spoke to me in Chinese and continually asked questions that I didn’t understand, and then talked about me to those around us. My broken and very limited Chinese did not serve me well.

Setting up for my 8am presentation we couldn’t get my laptop sound to go through the auditorium speakers without horrible feedback. Small speakers were brought in, (I almost brought my own, but I was at this auditorium just 2 weeks ago and knew that it was well equipped). With the small speakers and addition of my mic, all was good… or so I thought!

I tried to go to the primarypad.com/ pad (an etherpad clone) that I had set up with all my links, and as a backchannel for the session, but I couldn’t get wireless. It seems the new campus wireless doesn’t reach the auditorium other than a few rows in the back.

I started my presentation and within 30 seconds the power went out. I picked up my laptop and said to the 100+ audience members, “Ok, everybody gather around here.”

I started a conversation about ‘What tech tool can’t you live without, that didn’t exist 5 years ago… and by the time people had discussed this with their neighbours and we started sharing as a group the power turned on… “POP” … that would be the sound of the ceiling mounted LCD light bulb burning out.

That’s when I asked a new question: “How many of you have had the experience before of having a lesson planning epiphany… suddenly you are up late at night planning… you head into the school before class starts in the morning and when you get to the photocopier… it’s BROKEN!“ ~Most teachers raised their hands.

“So, keep your hands up if you said something like, ‘That’s it, I’m never using the photocopier again?’“ ~All hands went down.

Sometimes ‘technology’, be it a photocopier, a presentation, or even a pen doesn’t work.

Eventually we got going. I didn’t get to more than 1/2 of my slides, but found a great place to stop so that it felt like my presentation had an ending. Judging from the standing-room only in my break-out session afterwards, what I did was well received.

~~~

There were a lot of reasons to roll my eyes and complain. There were a lot reasons to let frustration prevail… and there was an opportunity for me to model for everyone that it really isn’t about the technology.

What the day was about was professionals getting together and learning, and when it comes to learning, the hardest thing to ‘fix’ is broken attitudes!

Kudus to the staff, they were patient with me, asked a lot of great questions, and eager to learn new things. Reflecting now, the only thing that feels broken is the title of this post.

This year I have been honoured with nominations in two categories for the 6th Annual Edublog Awards. I won’t ‘win’, nor do I deserve to, but that really doesn’t matter. I put a lot of time and effort, (and love) into this personal learning space of mine, and to be placed in categories with bloggers and friends that I both admire and respect is wonderful.

Two things come from these awards that I really value: First of all, (hopefully) a bigger audience. My thinking is often challenged by my readers and commenters, and so more readers means a greater personal value to me as a lifelong learner, and an educator who wants to make a difference. Secondly, these awards introduce me to amazing people doing interesting, thoughtful and compelling writing and sharing. I’ll be spending the next few months expanding my network thanks to these awards.

I would like to thank Bryan Jackson for his nomination for Best Individual Blog. Bryan is a fairly new blogger who deserves a bigger audience and could easily have fit into both the best teacher blog and best new blogger categories. Add him as one of your regular reads, you will enjoy his thoughtful, reflective posts.

I would also like to thank Jan Smith for her nomination for Best Teacher Blog. Being an Administrator, it is such an honour to have a teacher like Jan, (doing amazing work with her student bloggers and someone who belongs firmly in this category herself), include me in this category. In my heart I am and always will be a teacher first and I think there can be no better honour than to be nominated in this category.

So, if you are new to my blog, explore some posts and see if you are interested. There are a few popular posts, and some of my favourites highlighted in the right-hand sidebar… and be sure to Subsrcibe if you like what you see!

Also, here are 4 of my favourite categories to check out in the awards. As I said, it will be months before I get to all the reading and learning that these awards serve up to me.

Make a commitment to click on at least one new blog from each category and if you see something you like, don’t just subscribe, take the time to comment and participate in the learning of others. Thanks again to so many of you for taking the time to read and comment on my blog, and for being my teacher and a co-learner.

Do not dwell in the past, do not dream of the future, concentrate the mind on the present moment.

To the unshifted: Shift or retire… regardless of your age and number of years experience. We have the means to teach differently, now! It doesn’t start tomorrow, it starts today. Pick one thing you don’t like about your practice and change it. Find one thing that engages your students, and has them take over the learning that happens in the room, and do it. Empower, inspire, engage and be the lead learner in your classroom or your school.

There are only two mistakes one can make along the road to truth; not going all the way, and not starting.

To the shifting: Do not go quietly into your classroom. It is an extremely exciting time to be in education. Do not be overwhelmed. A great waterfall begins with a single drop. Information flows too quickly to absorb all that we want to. Things will not flow for you if you try to do too much. If you try a new tool, ask yourself why am I using this? Do not confuse the pointing finger with the moon. What is the learning intention? Stay true to what you want to accomplish and take advantage of tools to help you and your students find your way. Find small successes on your path, let good work and engaged students be your reward.

What we think, we become.

To the shifted: You have an obligation to serve others. The students in your room are a priority, but so too are your colleagues. You are a leader by the default of knowing the way. Nurture your colleagues like you nurture your students in your class. Be the lead learner. Learn with them. Share your enthusiasm and accept your position of leadership with grace and humility.

The only real failure in life is not to be true to the best one knows.

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Photo: “Behind Buddha” photographed by me, David Truss,

at the Famine Temple near Xi’an, China

Quotes: Attributed to Buddha

This is Part I of a 3 part series.

Part II: Shifting Learning

Part III: Shifting Attitudes

Related post: Statement of Educational Philosophy

It’s time again for the K12 Online Conference.

It was David Warlick’s Keynote that introduced me to this wonderful, free online conference, and although I had a blog for 6 months before that, I wrote a key post that influenced my future as a blogger.

And now a much admired friend Kim Cofino has created this wonderful 2009 Pre-Conference Keynote:

Going Global: Culture Shock, Convergence and the Future of Education

As someone living in Asia now, Kim’s metaphors in Part 1 really hit a chord with me. I especially like from about the 5:30 mark until the 14:30 mark: ‘Lessons from Culture Shock’. At the 7:45 mark of this presentation Kim states,“We have to find ways of more nimbly, realistically and effectively adapting to the new status quo.” What excites me is that the ’status quo’ is based on connecting the students in our world in more meaningful ways… We now have the ability to foster cross-cultural connections with kids who aren’t just ‘growing up digital’ but also ‘growing up global’.

As one of Kim’s connections in Asia, I had the chance to play a small part in this presentation. I sent her the video below that she edited and added to the presentation above. The idea for this actually came from a Twitter discussion with John Davitt as he was preparing for a presentation. I sent him these-two-tweets and very shortly after Kim asked for a video clip… it was already written, I just had to film it.

Here is my ‘Connected World’ Video that I made for Kim:

It is a fabulous time to be an educator! Watch Kim’s presentation. Watch it again and think about the potential for what we can do in our classrooms today. Connectivity is key. Adaptability is key. We live in a connected world and our students are going to have to learn about each other, connect with each other and adapt to different working and living environments. Let’s adapt our schools to meet the needs of student today, instead of trying to make students fit into an old model of what schools used to look like.

How would you define a moment?

I love how this video takes absolutely random visuals and makes a story out of them… a story about the value of time, or at least single moments in time. This video changes my breathing pattern, it alters my thoughts, moment by moment, in a way that says more than words can. I think too often we let moments slip by when they should be cherished. Take a moment now and enjoy…

(for those of you behind a filter who can’t get YouTube: Watch it here.)

__

*Update: November 28th, 2009

David Deubel, whom I first connected with a while back on Classroom2.0 and other Ning networks, wrote about this video here: The Dimensions of the present moment. He takes this a step further by editing out an adult scene and creating lessons for this on the EFL Classroom 2.0! Ning, (you need to be a member to see this but it is free to join). I love it when teachers take a resource like this and make it meaningful to the classroom… Way to go David!

Caring across the curriculum

Sometimes I get tired of seeing the school day broken into subject-matter based courses. We don’t teach subjects we teach students, and students of all ages engage in a real life that matters across individual fields of study.

Watch the video* Miniature Earth:

How many different ’subjects’ can we teach with this video? How real is the Math? How relevant is the Social Studies? Can we tie in History? Current Events? Economics? Environmental Issues? Healthy Living?

How far can we extend the learning? These are 1990 statistics from the state of the Village Report. What are the stats now? Can you predict what they will be 10 years from now? “Write a paragraph from the perspective of…”

But caring isn’t just about identifying a problem, it is about doing something about that problem.

Watch the video* World on Fire by Sarah McLachlan:

More real life relevance across the curriculum and proof that one person can make a difference!

So what can a class do?

Kiva.org is a great example of what can be done. Mico-Loans to poeple from many parts of the world that would have a hard time getting regular loans.

Kiva’s mission is to connect people through lending for the sake of alleviating poverty.

Kiva is the world’s first person-to-person micro-lending website, empowering individuals to lend directly to unique entrepreneurs around the globe.

The people you see on Kiva’s site are real individuals – not marketing material. When you browse entrepreneurs’ profiles on the site, choose someone to lend to, and then make a loan, you are helping a real person make great strides towards economic independence and improve life for themselves, their family, and their community. Throughout the course of the loan (usually 6-12 months), you can receive email journal updates and track repayments. Then, when you get your loan money back, you can relend to someone else in need. (About Kiva )

If you want to know how meaningful this can be to a class of students, check out what Jen Whiffin has done with her Grade 4/5 class. She starts her post: Math Made Compelling: The Kiva Renaissance with this quote:

“Building a thought-filled curriculum serves the larger agenda of building a more thought-filled world–an interdependent learning community where people continually search for ways to care for one another, learn together, and grow towards greater intelligence.  We must deepen student thinking to hasten the arrival of a world community…” (Arthur L. Costa, “The Thought-Filled Curriculum”, Educational Leadership, 2008)

If you enjoy that post, check out her other related posts Math Made Compelling and Math Made Compelling: Phase One of the Kiva Project . Also check out her class’ Kiva profile.

Grade 4’s and 5’s learning about GDP per capita? Why not? But take this real-life meaning away and the math just isn’t… compelling.

A curriculum of caring and making a difference, across many fields of study. Learning that matters and connects our students to the world they live in.

*Update: For those of you ‘Behind the filter’ like my teachers here in China, since you cannot see the embeded and linked YouTube videos. Here they both are: Miniature Earth and World on Fire. You can watch them online or download them thanks to drop.io!

A 2nd year teacher that I keep in touch with sent me an email yesterday:

“Hey Dave!

How do you feel about adding students as friends on Facebook?  I use my Facebook mainly as a communication tool.

I don’t put anything up that I wouldn’t want people to see.  In the evening, my students have trouble getting in touch with me via [district] email, so I’ve had a few messages via facebook (which they can do without being my friend.)

I have had a few requests from legitimate students.  There have been a few requests from students I don’t want on my list…and I have denied their request.”

Here was my response and a few points I’d like to make afterwards.

________________________________________________

The fact is that I’m not a huge fan of Facebook, just because I’m already connected to so many people online and it feels like just one more place I have to go. Also I tend to get stuck talking to old friends and former students who just want to say ‘Hi, how’s it going?’ rather than having meaningful or learning conversations. That has changed a bit since moving to China.

- So yes, to answer your question, I do have students as friends on Facebook.

3. I put students on a very ‘Limited Profile’. For my Facebook use, I chose that they can’t see my wall. Why? Because I don’t use facebook much and I don’t feel like monitoring it often. Of all the setting I choose, this is the one most likely to be different from other teachers who see Facebook as a place to connect with students.

Something important to be aware of with Facebook and settings: When you join a group or a fan club etc. your profile becomes open to all the other members for a limited time, (I don’t remember the timeline or know if this has changed or not). This is a great example of why, if you are a teacher on Facebook or anywhere else you MUST be professional at all times. We don’t know when or why Facebook will change their rules like this? We don’t know what Facebook does with our records or how secure what we have said in the past will be protected in the future? They are a private company and have private motives.

On the point of being careful about what you do and say online, here is a great lesson for teachers and students alike: Check out my blog as of July 14th, 2008. I got this from the WayBackMachine on the Internet Archive. I cannot change anything on this permanent record! Digital text is (or at least can be) forever!

4. If I see something inappropriate then I say so:

Example:

Hi [Student Name],

I hope things are good with you and that you are enjoying [Secondary School]!

I’m not sure why you thought I’d be interested in joining:

“Support my cause, F*** The Police. Help by joining, donating, or inviting your friends!”

Not really appropriate. Hopefully you won’t be sending similar things like that to me because I can’t have that kind of stuff in my facebook community.

It is nice to stay connected, but if you wanted to remove me as a friend, I understand. And likewise, if I get invitations such as this then I’ll need to remove you as a friend. Hopefully this won’t be something either of us feel we need to do.

Good luck with exams, but first, enjoy your Christmas break!

Mr. Truss

Also, with kids that I don’t know that well, I usually send them a ‘Thanks for inviting me’ message:

Hi [student name], Thanks for inviting me into your network. Have a great weekend!

I always find it a bit strange when a kid I barely know invites me to facebook, with my rule #2 above, I accept them, but I send a ‘thanks’ message just so that I have evidence that they started the friendship. This might be a good idea to do with all student connections.

5. I do not erase any messages between me and students. If they want to quote me out of context, then I want to have a record of what that context was.

Read my last post on the topic for more details: Facing Facebook

This does not mean that we get ‘chummy’ with our students online… we are simply a significant adult presence, modeling appropriate behavior, and connecting with them in a meaningful, respectful way. The internet is no place for an unsupervised playground!

Also check these other two posts out and read the comments on all 3 to see how differently teachers look at this.

Social Networking Sites: Public, Private or What? by Danah Boyd (Found via Dana Woods)

“When a teen is engaged in risky behaviour online, that is typically a sign that they’re engaged in risky behaviour offline. Troubled teens reveal their troubles online both explicitly and implicitly. It is not the online world that is making them troubled, but it is a fantastic opportunity for intervention.”

Teachers and Facebook by Dana Huff

“One positive aspect of using Facebook is that nothing else is as quick in terms of communicating with students. I have often asked students to get together on Facebook and study or to spread a message I want to make sure they get. Because I am not friends with students who don’t request it, I can’t use it as a reliable method to contact all of my students. I created a Facebook page, and they can become fans of that page without being my friend, but again, it’s not something I feel comfortable requiring.”

“We” -meaning teachers/parents/adults -need to be on places like Facebook, but “we” as individuals have a right to choose: ‘Do I want to be on facebook?’ and ‘Do I want to be friends with students there?’ If the answer to both questions are ‘Yes’ then we must figure out what our comfort zone is with connecting with students in a meaningful and thoughtful way. And whether or not we choose to connect with students on sites like Facebook, we must be professional in our online conduct… always!

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A few final thoughts.

I firmly believe that districts and schools have no right to tell teachers that they can not connect with students on social networks. It would be like saying, ”As a teacher, I don’t want you going to the shopping mall at the end of the street and if you are there, you certainly can’t talk to the students that go there.”

However, I also believe that as teachers our professional code of conduct extends into the digital world and we need to be accountable and professional.

Also, as I said in the comments on Dana Huff’s post:

Personally I wouldn’t use Facebook in the classroom. I think there are so many good tools out there, like Ning networks for example, that I’d rather not take a site my students like to socialize on and somehow make that site ‘work’ for them.

Forcing kids to participate on Facebook, or insisting that they add classmates as friends or that they must become fans of a group is not an ideal way to create a meaningful learning space.

And finally, I’ll end with this from my Facing Facebook post:

If we (educators and parents) don’t participate with students online, then we run the risk of having misguided or inexperienced friends, or worse yet bullies, becoming greater influences than us in their lives.

Students today will have a digital footprint. Are we going to let them figure it out on their own? Or will we be there with them, educating them along the way?

After a month in China, I’ve come to realize that North Americans live in a bubble wrapped world.

In the ‘Western’ world we walk around oblivious to our surroundings, going about our business feeling safe and secure. I don’t mean safe in the sense of being cautious of others, since in actual fact, I have always felt safe in China (other than in the occasional taxi), and in fact Dalian feels safer than downtown Vancouver or Toronto when I’m out late at night.  I mean safe, in the West, in the sense that there are laws and bylaws and rules in place to make sure that we are ‘protected’ from unexpected harm: Guardrails and warning sign and lit-up crosswalks with pedestrian controlled lighting abound.

In the bubble wrap West we occasionally read or hear about someone who slips right next to a ‘wet floor’ sign or trips on an uneven curb and they end up blaming and suing others: “It wasn’t safe”, “It was faulty”, “The step was too high” or “The railing was too low”. Our day-to-day environment is safe, secure, sheltered… and sterile.

In China, things are different. Pedestrian walkways are a suggested crossing location and give no rights to the pedestrian. White and yellow lines on the roads are mere suggestions for where a pedestrian should stand as cars zip by at speeds up to 60km/hr, the occasional horn blast reminds you not to make any unexpected moves.

Here, doorways have immediate steps going up or down as you cross the threshold. You must walk with your eyes on the curb as a missing tile, or a sudden step may appear, unexpected by Western terms but fully expected here.

At the far end of Xinghai Square there is a structure I’ve only ever heard called ‘The Open Book’. The book opens up with concrete slabs raised to more than 6 meters on the sides, with no rails and a simple yellow line painted to suggest a caution. Nearby a beautiful walkway has a single chain fence that sits gently near the path, supported by short concrete posts- on the other side of the rail, a two+ meter drop onto rocks. Two examples of things that just wouldn’t exist in the west… there just isn’t enough bubble wrap present to permit them.

I think schools have become a bit too bubble wrapped too. We protect the kids from impending harm, bubble wrapping their learning. However I think sometimes we harm them in our attempt to keep them safe. Here are a few digital examples:
1) Instead of teaching them intelligent searching, we filter websites.
2) Instead of teaching them online safety we stop them from creating online profiles.
3) Instead of letting them connect and learn socially, we ban them from social networks where there is potential for bullying.
4) Instead of letting them seek out experts, we hand pick the guest lecturer.

What we are doing is creating a facade of security, nothing more than an illusion of bubble wrap.

1) Filters prevent teachers from know what a search will show students at home.
2) Students create online profiles behind teachers and (more specifically) parents backs and put personal information on the profiles since they have not had any adult advice about how to protect their identity.
3) Social websites like Facebook, unsupervised, becomes a playground where the bully tends to ‘win’.
4) Students have no idea how to ‘talk to strangers’ online, but they don’t have their parents or teachers advice when (not if, when) that happens.

Well now it is time to pop some of the bubble wrap. It’s time to remove some railings and teach kids to be careful. There is a whole world ‘out there’ to explore! Yet, I’m not saying be reckless.

My daughters have experienced freedom here like they have never had before, ‘Go play outside and be back by dinner.’ – something I got to do at their age, but my kids didn’t really get in Canada. But, I’m not letting them cross a busy street on their own yet, (the overprotective dad in me says they won’t cross a street alone in Dalian until they are in their 20’s), because they are still at a stage where, if scared they might do something a driver won’t expect, and human/car mistakes aren’t ones I want my daughters to learn the hard way. My point: we will all have different comfort zones, but if we don’t start popping some bubble wrap, we are not really protecting our kids like we think we are.